Commercial Management

In a crowded and increasingly liberalised aviation marketplace, a tightly-focused and effective commercial set-up is essential to bringing the revenue in. And at an acceptable cost that fully utilises the most appropriate technologies available. Ensuring seamless commercial delivery requires careful organisation and deployment of a value-focused, differentiated offering.

Mango’s unique value

Mango’s Commercial experts have established and enhanced airline commercial delivery, across the world. We know how to establish the competitive advantage that brings the revenue in, whatever the local market conditions!

Our expertise centres in:

  • Creative and realistic commercial strategy development
  • Memorable and distinctive brand development and execution
  • Profit maximising network planning
  • Careful price structuring and positioning, to win profitable market share
  • Effective and targeted tactical marketing and promotions
  • Sales distribution through customer preferred channels
  • Focused and effective customer service, tailored to the business model

SOME OF OUR CLIENTS

Other Experience

U-FLY Alliance U-FLY Alliance The U-Fly Alliance was launched in January 2016 becoming the world’s first LCC alliance. Linking up initially HKExpress (Hong Kong),...
Aircraft Fleet Planning & Procurement Aircraft Fleet Planning & Procurement Critical to an airline’s success is selection and procurement of the optimal aircraft type to operate com...
Airports Airports Deregulation and more competition has meant that airports and associated services have had to adapt their way of working else be left behi...
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