Commercial Management

In a crowded and increasingly liberalised aviation marketplace, a tightly-focused and effective commercial set-up is essential to bringing the revenue in. And at an acceptable cost that fully utilises the most appropriate technologies available. Ensuring seamless commercial delivery requires careful organisation and deployment of a value-focused, differentiated offering.

Mango’s unique value

Mango’s Commercial experts have established and enhanced airline commercial delivery, across the world. We know how to establish the competitive advantage that brings the revenue in, whatever the local market conditions!

Our expertise centres in:

  • Creative and realistic commercial strategy development
  • Memorable and distinctive brand development and execution
  • Profit maximising network planning
  • Careful price structuring and positioning, to win profitable market share
  • Effective and targeted tactical marketing and promotions
  • Sales distribution through customer preferred channels
  • Focused and effective customer service, tailored to the business model

SOME OF OUR CLIENTS

Other Experience

HKExpress HKExpress To counter the growing LCC incursion into the Hong Kong market, Hong Kong Airlines decided in 2013 to restructure it’s loss-making Hong K...
Investment Analysis Investment Analysis Raising finance in today’s climate is probably aviation’s biggest challenge. A robust business case built on realistic assumption...
Product Development Product Development The ground and on-board product offering of an airline has long been a major ‘battleground’ between airlines. To ensure an effect...
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