Airport liberalisation has allowed new private operators to take over struggling airports and restructure and revitalise all aspects of their way of working. Marsa Alam is the first such airport in Egypt, operated under a complete BOT.
Despite it’s proximity to the Arabian peninsula, Marsa Alam has struggled to attract significant air services from the Middle East. This despite the attractions of the nearby South Red Sea resort of Port Ghalib developed by Al Kharafi Group of Kuwait.
Mango were engaged to prepare an in-depth study of the market potential for seasonal and year-round air services from the top ten cities across the Middle East.
The airport were looking for an objective analysis of traffic potential, able to demonstrate to regional airlines the opportunities available from establishing an early presence in this fast-growing market.
Analysis across Middle East of:
- different market segments likely to find Marsa Alam attractive from leisure to VFR and migrant labour.
- existing traffic both direct and indirect, connecting over key cities such as Cairo.
- potential passenger numbers and stimulation from direct services to Marsa Alam.
- potential target airlines and proposed service frequencies.
- proposed airline fare structure and price points designed to maximise customer demand.