Go Fly

Competing head on with Ryanair at London Stansted required something different. Go showed how: combining low costs with excellent customer service.

Project background

Go was established by British Airways as their entry into the LCC market in 1998 with an initial capital of £25m.
Mango people were part of the founding team that quickly grew the airline into one of the leading European LCC’s and the first to hold all the ‘best LCC’ awards.
Profitability was achieved in Go’s 3rd year of operation despite it being the year of 9/11 and against head to head competition with Ryanair.
In June 2001, Mango people were leading members of the management team that executed an MBO of Go for £110m.
In July 2002, Go merged with easyJet, a transaction valued at £374m.

Expertise provided

Key management roles in airline start-up.

  • Successful solutions identified to key business issues.

Particular expertise:

  • Strategy: establishment and growth of Go in direct competition with Ryanair.
  • Aircraft and crew optimised flying schedule to maximise revenue and minimise costs.
  • Competitor benchmarking.
  • Fleet replacement evaluation, negotiation and financing.
  • Outsourced engineering & maintenance set-up.
  • Crew Management and Training
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