Philippine Airlines

PAL is one of the world’s oldest flag carriers, and as such continues to seek to stay ahead of market developments, spurred by heavy competition at home and regionally.

Project background

The South East Asian aviation market has become a battleground with a number of highly aggressive LCC’s competing with FSC’s.
Further competition is expected as ASEAN continues towards full ‘open-skies’.
Philippine Airlines, owned by the Lucio Tan Group decided to fight fire with fire by establishing their own LCC.
Mango were engaged to develop a detailed business and implementation plan to turn LTG’s regional turboprop subsidiary into a LCC, a process now underway as AirPhil Express.

Expertise provided

Business plan development

  • Detailing of key implementation steps
  • Material contracts review and recommendations for improvement
  • Advice on Commercial strategy, set-up and execution
  • Identification of loss-making short haul routes currently flown by Philippine Airlines for transfer to AirPhil Express
  • Redesign of organisation structure and resourcing in accordance with LCC principles

Other Experience

Jazeera Jazeera One of the first movers in the liberalising Middle East aviation sector, Jazeera has been responsible for a number of innovative new approa...
Commercial Management Commercial Management In a crowded and increasingly liberalised aviation marketplace, a tightly-focused and effective commercial set-up is essential ...
DHL Aerologic DHL Aerologic The DHL/Lufthansa Cargo joint venture, Aerologic, is a textbook example of a successful partnership between two industry giants that ...
Get in Touch