Ancillary Revenue

Whatever the airline business model, ancillary revenue is an increasingly important and profitable revenue stream. If the customer feels penalised by charges they see as unfair or unavoidable, this will deter them from booking again. Mango’s focus, and experience, is in identifying and putting in place ancillary revenue opportunities for the airline that the customer truly values.

MANGO’S UNIQUE VALUE

We assist airlines across the full spectrum of business models, covering ground product to in-flight, including branding and benchmarking. We are trusted to maximise all aspects of ancillary revenue whilst at the same time growing customer satisfaction and loyalty.

Mango staff are experts in:

  • Optimising ancillary revenue booking path
  • Achieving full potential of seat & bag fees
  • Using segmentation & destination profiling to increase travel insurance uptake
  • Use of targeted products to maximise income from commission based products: Hotels, Transfers, Car Rentals and Cruises
  • Onboard ancillary revenue: Food & Beverage, Inflight Sales & Duty Free, Wifi
  • Frequent flyer programmes
  • Loyalty & co-branded credit cards
  • Advertising revenue – online, airport and on-board advertising possibilities
  • Carbon offset & environmental pax projects

SOME OF OUR CLIENTS

Other Experience

Cargo Cargo Worldwide air cargo activities have experienced much turbulence over the past 10 years, and only well-structured and focused businesses have su...
HKExpress HKExpress To counter the growing LCC incursion into the Hong Kong market, Hong Kong Airlines decided in 2013 to restructure it’s loss-making Hong K...
All Nippon Airways All Nippon Airways ANA is Japan’s leading airline with an enviable reputation for the quality of its offering and its innovative approaches to the ...
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