One of Mango's partners covered the CEO position at Jazeera Airlines based in Kuwait during the first half of 2009. Major initiatives included: a restructuring of Jazeera's route network, including the exit of its Dubai base; revamping and expansion of Jazeera's entire commercial set-up, and the establishment of a 15% unit cost reduction programme. |
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Taking advantage of the liberalisation of the Saudi aviation market, Mango conducted an initial proof of concept before commencing in 2005/6 the full scale start-up of this Saudi based LCC, since branded Sama. Mango managed all aspects of businessplan implementation through set-up and full launch in 2007, completing all assignments in 2008. |
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