Mango Aviation

Airline startup and restructuring specialists

Founder member of the Global Aviation Advisors Alliance

Case study

Sama

Background

New low cost airline established in Saudi Arabia to serve domestic and Middle Eastern markets

Mango managed the entire airline set-up on behalf of major Saudi investors

To facilitate rapid start-up and the embodiment of true low cost principles, Mango people were appointed as the interim management team

Initial proof of concept May 2005 – Jul 2005; full scale implementation from Sep 2005; first flight 2007

Expertise provided

Businessplan formulation and marketing

Support to investor sell-down

Start-up project management

Interim management team covering all functions and including CEO, CCO, COO

Managing the AOC/Operating licence approvals

Aircraft procurement, fit-out and acceptance

Maintenance and Engine support outsourcing

Build of entire Commercial arrangements including network planning, brand development, pricing strategy, sales distribution set-up and marketing

Organisation set-up, recruitment and training

Advisors to Shareholders/Board