Go was established by British Airways as their entry into the LCC market in 1998 with an initial capital of £25m
Mango people were part of the founding team that quickly grew the airline into one of the leading European LCC’s and the first to hold all the ‘best LCC’ awards
In June 2001, Mango people were leading members of the management team that conducted an MBO of Go for £110m
In July 2002, Go was sold to easyJet for £374m
Expertise provided
Key management roles in airline start-up
Successful solutions identified to key business issues
Particular expertise:
Strategy: establishment and growth of Go in direct competition with Ryanair
Aircraft and crew optimised flying schedule to maximise revenue and minimise costs
Competitor benchmarking
Fleet replacement evaluation, negotiation and financing
