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Development of organisation and key accountabilities |
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Recruitment of key senior team, both interim positions in support of start-up , and permanent |
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Preparation of detailed implementation plan |
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Securing necessary regulatory approvals including AOC, operating licence and route licences |
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Development of company brand and market positioning |
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Identification of start-up route network and fare structure |
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Establishment of sales & marketing infrastructure including systems selection and building relevant sales distribution channels |
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Formulating appropriate PR strategy for launch and ongoing business promotion |
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