Lucio Tan Group brought in Mango to develop options for the establishment of a Philippines based low cost carrier, the better to fight other LCC incursions into the highly liberalised Philippine market. Mango prepared a set of clearly thought out alternatives that were both innovative and realistic. Their work included the preparation of a detailed business and implementation plan, the key elements of which are being incorporated in the development of AirPhil Express, LTG's foray into the LCC market. I would certainly recommend Mango to all parties considering the set-up of an LCC.
Richard Miller, Chief Commercial Group Advisor, Philippine Airlines.
